DADA Education

The mission of the Detroit Auto Dealers Association Education Foundation is to promote excellence in education through quality programs and leadership. The following educational programs and scholarship awards are under the DADA Education Foundation.

Courageous Persuaders

High school students nationwide use their creative talents to enter our scholarship competition. Create a 30-second television commercial promoting safe driving to enter. Compete in categories like impaired driving & distracted driving. Middle school classrooms determine the winners by gauging the persuasiveness of commercials.

Detroit Auto
Dealers Association